As follows, we have come to know how influencers can market excellently the fashion industry. Furthermore, they’re capable of marketing the food industry as well. Nowadays, big restaurant chains still look up to inviting these mega food bloggers into dining at their restaurants, sharing their “real” experiences with their followers. In this case, these bloggers/influencers cannot only target huge amounts of customers from various geographies, but as well encourage those that live within the same city/town to visit at that specific place. For example, ever since “Nurs-et”, also known as Salt Bae - a Turkish butcher, chef, restaurateur, and owner of the chain of steak houses - had opened his new chain at Jumeirah Beach Dubai Four Seasons Resort, he had not invited numerous Dubai-based and international influencers to cover the grand opening of the restaurant. This smart type of influencer marketing had made him gain so much popularity worldwide.

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On the other hand, startup restaurants usually opt for working with micro-influencers in which the majority of their followers are actually from the same city/town/region. These micro-influencers usually are cheaper to collaborate with and they make a great brand ambassadors for these businesses. In addition, micro influencers are very easy to track. For instance, after the blogger posts about your restaurant on her/his Instagram or Snapchat, you expect to instantly have an increase in your footfall in the next coming days. As well as, with the help of these influencers you can create discount codes that will specifically be for their followers whom will spread the word and help increase your number of orders. This technique helps you, as an owner of a food business see straight a way to change positively your campaign. 

More onto thus topic, you would come to notice that the “Primarily the concept of restaurant influencer marketing or the idea of crowd-sourced platforms came into play for two reasons: creating awareness and targeting a specific audience base and getting first-hand advice and feedback from experts early in the game” (Tulsian. S, 2019).