Part 1: Getting to know the influencers

 

• So, tell us when did you start blogging?

• What about you Saif, when did you get start on Instagram? and when did your account really take off?

• Nancy and Namrata, what inspired you to become Food bloggers?

• Leanne, why did you decide to launch a separate lifestyle, fashion and runway Instagram account  “@fashionbyleanne”?

• In what single way has social media most changed your lives?

• Growing up, what was your dream career?

• Saif, tell us how do you choose your ideas for your show?

• Layan, you have a YouTube channel. How do you see your account and how you share your story evolving?

• When and how did you realize you could make a living on Instagram?

• What is the age category your content mostly targets?

• Tell us the weirdest/nicest comment you’ve ever received on social media?

• People believe that social media influencers’ portray a perfect life on their accounts, to what extent is this true?

 

Part 2: Talking about influencer’s marketing and consumer behavior 

 

Now we are going to move to talk about influencer’s marketing and consumer behavior…

 

• “I’ve stumbled across a research conducted in the UAE about our topic. Researchers found out that most common industries in which people look up to  influencers for is the F&B, Fashion and Beauty industries.”

•  From some of you working in those fields, do you agree with this or there are other industries that are majorly impacting the region’s economy?

• Do you see yourselves as marketers?

• Usually when you’re marketing a product or a service or an event; on which 2 platforms do you choose to speak about it on?

• What is the most important to you when pursuing brand partnerships?

• Which is your favorite campaign/event you’ve worked on and why?

• what are the key indicators of a successful campaign/event? 

• What advice would you give to brands and marketers looking to work with influencers for sponsorships?

• I’ve recently read an article about “ Dubai Press Club (DPC) has announced that the Social Media Influencers Diploma Programme, the region’s first accredited diploma programme for social media influencers, will begin on September 8,2019 ”

 -  What are your thoughts about this? 

 -  Will it be an opportunity/or a challenge to this industry and those already working in it?

• Last year this piece of news created a huge buzz and it was of the social media licenses presented by the National Media Council. Do you think a law like this is necessary to be applied in all countries? Why or why not 

• “Around 2 weeks ago, we’ve sent out a survey asking the students here in CUD; whether or not they buy products/services based on recommendations from their favorite social media influencers. As a result, a good percentage did say they do so and they know that an influencer will not purposefully recommend a brand that will harm them.” 

•  But with all of this being said, we did hear and see some situations where influencers get accused of promoting products that aren’t good and the backlash was enormous. Have you ever been in a situation like this?

• Are any tactics particularly effective in helping you grow your audience online?

• In your opinion, where is influencer marketing headed?

 

Part 3: Finalizing the panel 

 

• What have been your keys to success?

• What central message do you hope your audience to take away through following your accounts?

• What is the best/worst thing about being an influencer/spokesperson?

• Lastly, if you were to give an advice to someone who is thinking about getting into social media and the world of influencing, what would it be? 

• What about you Saif, what’s one piece of advice you’d like to give to all the listeners here who want to be future radio hosts/presenters?

 

Part 4: Audience Q&A

 

Extra Questions 

 

1. What advice would you give to brands and marketers looking to work with influencers for sponsorships?

2. How has your main account changed since you started? Any specific turning points?

3. Any exciting projects or plans in store for 2020 that your followers should get excited for?

4. As you know Instagram is know going to test in the US, posts without likes. What do you all think of this?